As part of our year-long Quarter Century Project (where we look at the most interesting/impt moments for the industries/job functions we cover), @imbeccable.bsky.social went DEEP on how the marketing of Napoleon Dynamite changed the game:

https://www.marketingbrew.com/stories/2025/03/21/how-napoleon-dynamite-rewrote-the-indie-movie-marketing-playbook

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