The only reason they would ever increase the prize money is if they felt it would increase viewership. I don’t know of anyone who has said, “I’m not watching Survivor anymore because the prize is only $1 million!” So there’s no reason for them to spend more money. 🤷🏻♂️
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But also, they didn’t go up to a million. Clearly they didn’t think they had to.
It’s almost as if you only need a big prize to draw in a new audience. If you’re established people will keep coming.