What the Horus Heresy taught me about b2b SaaS sales 🧵:
-The Emperor built a galactic empire through vision and leadership. But it all fell apart when communication broke down with his most trusted general.
The #1 lesson for SaaS sales? Never lose touch with your key accounts.
-The Emperor built a galactic empire through vision and leadership. But it all fell apart when communication broke down with his most trusted general.
The #1 lesson for SaaS sales? Never lose touch with your key accounts.
Comments
When Ferrus Manus brought his legion to Isstvan V, he thought allies awaited. Instead, he found competitors who had already closed the deal.
Always verify stakeholder alignment before final negotiations.
Failure of due diligence indeed.
Lorgar spent 40 years planning his betrayal.
Your customers spend 40 minutes in a rival’s webinar. Same outcome.
Your A employees are who matter. If B and C employees lose out compared to top performers when restructuring, that's on them.