Jaguar rebrand. Yes, I think it's a good idea.
I love old jags, but the company needs to meet modern customer demands. Cheap cars from china will stress the low price segment, so premium is the way. New audience, new cars, new brand. Makes sense.
I love old jags, but the company needs to meet modern customer demands. Cheap cars from china will stress the low price segment, so premium is the way. New audience, new cars, new brand. Makes sense.
Comments
That rebrand - no. Not so far. Not for me.
Surely they need to prioritise making cars that people actually want to buy, and that have good quality and better reliability.
Unless they sort that out they have no future, sadly.