This week's newsletter is about the most dominant cultural force in US history: the NFL.
Hannah Miller and I spoke with some smarty pants to understand how football has overcome cord-cutting, falling ratings and a few scandals to grow its audience.
https://www.bloomberg.com/news/newsletters/2025-02-09/super-bowl-2025-how-the-nfl-swallowed-the-entertainment-business?sref=W6GJF3MS
Hannah Miller and I spoke with some smarty pants to understand how football has overcome cord-cutting, falling ratings and a few scandals to grow its audience.
https://www.bloomberg.com/news/newsletters/2025-02-09/super-bowl-2025-how-the-nfl-swallowed-the-entertainment-business?sref=W6GJF3MS
Comments
It's interesting being based in the UK, enjoying the Premier League as well as the NFL but seeing the clear differences.
The former is slowly becoming the defacto European super league but has so much to learn from the NFL on how to package the whole thing. Lightyears behind.