Back when the NFL was struggling with falling ratings & many scandals, the head of ESPN suggested that Disney not renew its deal with the league and spend that $$ on March Madness, the World Series and soccer.

Good thing for Disney that Bob Iger said no.

https://www.bloomberg.com/news/newsletters/2025-02-09/super-bowl-2025-how-the-nfl-swallowed-the-entertainment-business?sref=W6GJF3MS