During college the engineering school had trouble pitching/funding a smart phone app development course alongside the required equipment purchases (smart phones, macs due to apple policy). Jobs had just presented the iPhone and they knew it would be big/a good idea to create a course around it.
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Its class sizes also dwindled semester to semester as they became increasingly unable to get enough engineering students for it to hit the "right ratio". Big hit, golden ticket "I got in!" course for the other schools though.
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