I can't wait to see what other brilliant new strategies entertainment executives will "discover" over the next few years. Perhaps a delayed release schedule whereby movies are not available for home viewing until they have left the theaters
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Actually, it was never the studios. Movie theater operators used to exert huge control over the market and studios needed to please them. HBO also was a huge market maker for post-theater proceeds, and so strangled video tape release schedules. Film Festivals also still exert control over releases.
I grew up in a time when movies ran for max. 6 months in theaters. A year and a half later, they were sold on VHS. After 2 years, they would run on pay per view. After 3, 4 years, they'd air on broadcast TV for the first time. We should go back to that.
We've already had the "Hey, maybe instead of releasing all the episodes of our new series at once we should release them one per week at a specific time to draw out public interest and attention?" re-realisation in streaming.
The next decade (at least) is going to be marked by more and more industries realizing the huge mistake they made by listening to silicon valley, blindly embracing tech, and abandoning established and profitable business models and practices
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This is my "old man yells at clouds" issue.