Agreed. There are so, so many people I know who are doing incredible science communication. We have books in need of readers, podcasts in need of listeners, museums in need of visitors, social media accounts in need of followers. The effort has to come from both ends.
Reposted from Alex Wild
This misdiagnoses the problem.

Universities and researchers are communicating hard. All the time.

But with the regime now controlling the most widely used news media and social media, it doesn’t matter. The communications channels just aren’t there.

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