read this very smart, very fun story by @imbeccable.bsky.social on how napoleon dynamite took over movie theaters/everyone's hearts way back when! 🦙
Reposted from
becca laurie
In 2004, to promote “Napoleon Dynamite,” Fox Searchlight screened the movie for free hundreds of times, built a social network from scratch, and gave away thousands of Vote for Pedro T-shirts. 21 years later, I spoke to the people behind the campaign: www.marketingbrew.com/stories/2025...
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