"Though companies like Publicis & Omnicom both recently dispelled the idea that tariff uncertainty had already squeezed clients’ marketing budgets, they did not dismiss the possibility of a bumpy road ahead" Marketing budgets always 1st to be cut during tense times
https://www.bloomberg.com/news/articles/2025-04-27/advertising-giants-brace-for-tariff-induced-cuts-to-ad-spending