Depends on your definition of "efficiency." Coca-Cola, for example, just had an AI-generated ad which misrepresented the work of J.G. Ballard, including a cutesy part where faux AI Ballard types "Shangai." Ballard was born in Shanghai. He knew how to spell it. www.404media.co/ai-powered-c... - ThreadSky

maxkennerly.bsky.social • 4 days ago

Depends on your definition of "efficiency."

Coca-Cola, for example, just had an AI-generated ad which misrepresented the work of J.G. Ballard, including a cutesy part where faux AI Ballard types "Shangai."

Ballard was born in Shanghai. He knew how to spell it.
https://www.404media.co/ai-powered-coca-cola-ad-celebrating-authors-gets-basic-facts-wrong/

Comments

emetwpg.bsky.social•4 days ago

This should accelerate the collapse of capitalism. Unfortunately a lot of real people will suffer in the meantime.

jbbeal.bsky.social•4 days ago

A very non-zero percentage of the adoption of AI is group think. Some people are loudly and confidently proclaiming that companies without an AI strategy are doomed to fail, and therefore, in order to keep boards and investors at bay, CEOs are announcing AI strategies.

mapablue.bsky.social•4 days ago

love that "headcount"
(& then a rant about how we have had a criminal in charge back during a horrific pandemic, and now we have a criminal in charge as techbros lead corporations into a mass extermination of employments. As a friend to covid, the criminal is now friend to techbros.)

imemptyplshalp.bsky.social•4 days ago

Just finished Kingdom Come and was struck by its prescience. Were he alive today, I imagine he would be delighted at the absurdity of his work being thrown into a blender and spat out to sell Coke, vindicated that we would sacrifice our intellects and souls at the altar of the market

rme33.bsky.social•4 days ago

Notice how they all emphasize speed, cost and efficiency. Nothing else matters to them.

is.havinganormal.one•4 days ago

It’s just like companies firing customer service reps and using automated phone systems, canned email responses, and pre-LLM “chatbots”. It might save them some money, but it makes everyone’s experience worse.

johnnyoptimist.bsky.social•4 days ago

The companies that use it the most are going to end up with losses after losses due to increasing & bigger failures. Then they will simply write it off blaming the "economy" when the time is right. This write-off cycle blaming whatever is easily grabbable instead of the actual issue is SOP.

toneloaf.bsky.social•4 days ago

Any marketing team using GenAI is admitting that their marketing strategies don't work and they don't know what theyre doing.

I've used these tools extensively, mainly with Marketing Cloud, and it's creates the most mediocre junk that doesn't sway anyone. Total loss of $$

ogmcduck.bsky.social•4 days ago

I'm Shanghigh af right now

cactus297.bsky.social•4 days ago

Nope, not able to trust it!

doubtingdog.bsky.social•4 days ago

I’m wondering whether the latest Modelo radio ad was AI written. Lines evoking Modelo drinkers as badass. In the middle: “You are not to be reckoned with.” Conflation of “force to be reckoned with” and “not to be trifled with.”

Could AI generate a Freudian Slip?

guffmenot.bsky.social•4 days ago

AI is a learning platform. If it learns everything from the internet than it can’t learn facts

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