"[TikTok's] fundamental insight is that social media isn’t really social at all. It’s not a way for friends to connect with friends. TikTok cares about what you’re interested in, what grabs your attention, what triggers you."
https://open.substack.com/pub/ianleslie/p/why-is-tiktok-such-rocket-fuel-for
https://open.substack.com/pub/ianleslie/p/why-is-tiktok-such-rocket-fuel-for
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