Reform are egged on by news editors who think there is nothing more exciting than pictures of Nigel Farage brandishing a pint of beer.
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Comments
1. It needs to espouse policies which are diametrically opposite to those of RefUK.
2. It needs to strip bear the policies of RefUK and tear them all apart. Not hard. There aren’t many.
4. It needs to present Farage as the kind of man you might find on your doorstep attempting to sell you a vacuum cleaner.
5. Like it or not, it needs urgently to re-employ Alastair Campbell.