They called it Ripples, showing the engagement map, similar to how Tumblr does. It was native to the platform. But then Google killed the platform.
Here's a paper about it
https://scholar.google.com/scholar?lr&ie=UTF-8&oe=UTF-8&q=Google+%20Ripples:%20A%20Native%20Visualization%20of%20Information%20Flow%20Fernanda%20Vi%C3%A9gas%20Martin%20Wattenberg%20Jack%20Hebert%20Geoffrey%20Borggaard%20Alison%20Cichowlas%20Jonathan%20Feinberg%20Jon%20Orwant%20Christopher%20Wren#d=gs_qabs&t=1730131820721&u=%23p%3DBRfxhp85xPoJ
Here's a paper about it
https://scholar.google.com/scholar?lr&ie=UTF-8&oe=UTF-8&q=Google+%20Ripples:%20A%20Native%20Visualization%20of%20Information%20Flow%20Fernanda%20Vi%C3%A9gas%20Martin%20Wattenberg%20Jack%20Hebert%20Geoffrey%20Borggaard%20Alison%20Cichowlas%20Jonathan%20Feinberg%20Jon%20Orwant%20Christopher%20Wren#d=gs_qabs&t=1730131820721&u=%23p%3DBRfxhp85xPoJ
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