It's cult shit. It's the True Believers quadrupling down on stuff because they're in too deep and can't get out now because it would destroy both their sense of self and their membership in the community, and they know on some level that they're too fragile for that.
This is the same demographic that tends to off themselves and annihilate anyone else they can to go with them when they are forced to face the consequences of their actions.
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Keep the Faith.
We cannot All Afford to be so ignorant.