kids these days don’t value the sweet nectar that is natty light and it’s probably one of the reasons they all self-diagnose as depressed
Reposted from Jay Vegas
A bit of an off take here as it’s missing context, consumer premiumuzation within beverage alcohol has led to less overall consumption by volume but not by dollar growth.

Ex: Younger drinkers also drink more expensive drinks with higher ABV than previous generations which is why you see this take

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