This topic is something I’ll go more in depth on during my stream on Friday at 8pm ET. I realize I haven’t publicly debriefed and talked about the creation and planning of the tournament, so tune in if you want to learn more!
LAN Championship planning started in September of 2024, 7 months before the finale ran. The reason why our marketing was extremely successful is because we had 8 LANs to essentially do the marketing for us attracting different markets, starting in Jan 2025, 6 weeks prior to the first qualifier

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