The site itself does a decent enough job of explaining. Essentially everybody uploads their OCs to their profile and for the month of July you draw other people’s’ OCs and other people draw yours to earn points for your respective teams.
in Cube context, it's choosing which beautiful art matches the vibe of your cube, eg which Kinnan? (borderless IKO foil for me) doubly so if you've been lucky enough to get alters.
This thing where I'm frantically reposting all this OC art people have done that is showing up in my feed while muttering 'I didn't hear no bell' and still not really knowing what's happening.
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https://artfight.net/info/about
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