I wrote about the expensive and endless Wicked (and Barbie) marketing and how it's often prioritized a white, upper-class consumer — and how this rising Hollywood standard impacts small and independent films that often center talent of color. https://www.huffpost.com/entry/wicked-marketing-luxury-partnerships-independent-films_n_673fae4ce4b0fc93e3d13fa7
Comments
And thanks so much for reading
It’s the Goldilocks of marketing
I can’t read your piece until later this evening, but I can’t wait to get into it.
You can over-promote.