I don't think we fully appreciate how much of an uphill battle it is to win while running on an actual platform with a positive message as opposed to just sowing division and flooding the internet with blatant lies.
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I think part of what helped this time is that Carney seems to have some much more social media savvy support than the libs did previously. They do need to find a message/story that they can work to win over the working class, who seem to have abandoned the centre-left on gone over to the dark side.
PP's messaging seems to have resonated with that demographic *much* better than the traditionally-strong-with-blue-collar-worker NDPs, which is disconcerting.
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