What is common knowledge in your field but shocks outsiders?

No amount of research can guarantee the tiny flash of insight that leads to a new interpretation. That’s why writing history is stressful and can’t be systematized.
Reposted from Encephalophagy
What is common knowledge in your field, but shocks outsiders?

I'll start: Amazon makes more money out of their Cloud services than out of their e-commerce platform.

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