Consumer trust is the bedrock of a healthy, functioning digital economy.
What happens when consumers feel like they can’t trust a brand’s marketing comms because the last time they heard from “you”, it turns out to have been a credit card scam?
What happens when consumers feel like they can’t trust a brand’s marketing comms because the last time they heard from “you”, it turns out to have been a credit card scam?
Comments
I believe we’re about to see how untenable surveillance marketing really is.
What possible reason is there for doing this? Anyone?