Because they are attempting a sale/merger that needs federal approval. The people running Paramount think this is the fastest/easiest way to make it happen- give him what he wants. They forgot about the part where it's never enough.
They are not profiles in courage and they did not get where they are by standing up to right wing bullies. BTW the person that is singularly behind this is the owner, the daughter of Sumner Redstone who passed away a few years ago. She's the one that want to give Trump "what he wants."
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