Oh I didn't realise George co-owned the website. It's a bit hard to tell when a post is from George himself or just an article automatically shared from the site.
https://www.comicsands.com/about-us
https://www.comicsands.com/about-us
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I know other people will know this already, or not care, but it's news to me. I've been enjoying how personal and candid Bluesky has been so far, but this is just a little too insincere and clickbaity for my liking.