The Doomsday Clock is an example of scientists not being good at PR. Adam Curtis has a whole bit about how efforts to solve climate change being hampered by scientists not understanding messaging or politics.
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Dave Levitan
I'm not sure the symbolism of the Doomsday Clock means what it used to
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Second, they’ve gone too close to midnight and left themselves no room. Periodically announcing we’re a few nanoseconds closer to midnight doesn’t actually have any effect on people.