One thing I continue to think we really overlook in science and higher ed is how communication and marketing offices are staffed and the power they have. It really matters, and can make or, more often break, relational communication efforts.
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I think many really don’t know, and also that this relational work is hard and necessitates a different skill set than what most comms and journalism programs train people for. Then there are the admin pressures. It’s so hard to figure out how to really change other than to start from scratch!
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