Microsoft Xbox is not renewing contracts with multiple contractors/agencies for their social media work in Europe. Instead a company in South Africa (https://clockworkmedia.co.za/) will handle all the work in the future.
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Don't they see Europe as a lost cause? I mean, sure, some games do great here (AoE, CoD, Minecraft...), but MS don't even try that hard to promote them here at this point.
And as far as consoles are concerned, it's even worse 🙄
+ probably full of AI. A few months ago, they posted a French ad for copilot with a girl cutting her front hair, her "bangs", but they translated it as "I just got dumped, should I blow myself up" (but is also slang for "should I get fucked")
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Und hör auf so fucking deutsch zu sein Mr. Schinkenkäsecroissants sind schlecht.
And as far as consoles are concerned, it's even worse 🙄