'Ordinary people', 'hard-working people', 'ordinary families' and similar terms, all refer to the presumed core electorate - the 'white working class' in Britain, and its equivalent in other countries.
Reposted from Senthorun S. Raj
Women are “ordinary people.”

Migrants are “ordinary people.”

LGBT folks are “ordinary people.”

Stop using “ordinary people” as a reference only for people who are straight, white and male.

It’s simple.

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