NEW PUBLICATION [OPEN ACCESS] @floprim.bsky.social , Hanna Szabó and I have published our latest article in Platforms & Society: ‘Eyo, mixed girl check’: The commodification of embodied performance in the #mixedgirlcheck trend on TikTok 🔗 doi.org/10.1177/2976... - ThreadSky

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NEW PUBLICATION [OPEN ACCESS]
@floprim.bsky.social , Hanna Szabó and I have published our latest article in Platforms & Society: ‘Eyo, mixed girl check’: The commodification of embodied performance in the #mixedgirlcheck trend on TikTok

🔗 https://doi.org/10.1177/29768624251332482

Comments

ananzinga.bsky.social•52 days ago

We show how TikTok’s platform logic rewards identity performances that conform to a dominant, white, cis-heteronormative gaze, while leaving little space for representations that challenge these norms. Performing an ideal of mixedness following gendered and racialized beauty standards thereby:

ananzinga.bsky.social•52 days ago

“[…] satisfies the neoliberal desire for individuality while simultaneously reinforcing this need by sustaining and benefiting from the platform’s trend-driven infrastructure. As McMillan Cottom (2020) points out, platform capitalism is racial capitalism […].”

ananzinga.bsky.social•52 days ago

Still, there are moments of rupture, where users push back against the constraints of the platform trend and the imposition of racialized ideals. Here, creators do resist dominant discourses and neoliberal platform logics.

ananzinga.bsky.social•52 days ago

And yet, disruptions of a best-of-both-worlds normativity in the trend are:
“[…] difficult in current platform politics and increasingly unlikely with platforms’ recent accelerated return to promoting right-wing libertarian content policies […]”

ananzinga.bsky.social•52 days ago

We need to continue asking: What is it in platforms that could facilitate disruption of conformity to dominant discourse?

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