For sure, corporate pride always felt artificial. Of course not many if any of them actually ever cared. But you’re right. Once the pendulum swings back, it’s going to mean a lot less the next time they do it.
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I will say that I doubt corporate pride is ever *purely* cynical. I knew someone who was the head of a large company's LGBT employee group, and any pride support they showed was a direct result of his hard work convincing execs.
There's always SOMEONE who cares, even if they're not at the top.
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There's always SOMEONE who cares, even if they're not at the top.