When even EA is like “yo we really don’t wanna take this reputation hit” you should realise how rancid your tech is. 🥲
Reposted from Jason Schreier
In recent weeks, video game publishers Take-Two and EA both warned investors about potential "reputational" risks to the use of gen-AI in games. It's a problem that all game companies will soon need to confront: Players hate genAI.

This week's column: www.bloomberg.com/news/newslet...

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