Watching Google Search in 2025
It will be fascinating to watch what happens with Google Search this coming year. It's the behemoth. It alone is the life blood of countless small businesses. And yet "Google Zero" threatens — radical changes to Google search results where good, previously-reliable…
It will be fascinating to watch what happens with Google Search this coming year. It's the behemoth. It alone is the life blood of countless small businesses. And yet "Google Zero" threatens — radical changes to Google search results where good, previously-reliable…
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It started with the larger snippets at the top of results and now with the AI answers of scraped data.
Encouraging people not to even get to the links just disincentivizes people making the content they rely on in the first place 🤷
It feels like this is already happening to some degree, but I don't know how testable that is.
Yes, sometimes I want a quick answer, but a lot of the time, I'm looking for actual content.
I'm having to constantly add quotes and the "-" prefix to get it to just show me results containing the words I typed
https://www.google.com/search?q=real+results&udm=14
Sometimes I want a quick answer, other times I want to deep dive. Could be for work, but more often, a hobby or other topic of interest for me.
Understanding search intent is hard, but it's what they have traditionally been the best at.
I still search Google for content all the time. But results have been somewhat predictable once you browse the first two entries.
Do you not want to write because you don't enjoy it, or is search not delivering the way it used to, which kills motivation? (or a bit of both?)
I guess the pressure of trying to put food on the table has caused some killjoy - definitely something for me to look into.
And if search isn’t performing, then writing seems to lose *some* meaning. (Not all).
AI does cannibalize the whole content thing too.