StubHub is hiding tickets due to a filter being on by default and it's an Information Architecture fail. 🤦‍♀️
When users can’t find what is on your website, it's failed. Your IA is actively getting in their way.
StubHub’s fix? Blame the seller... 🤯
When users can’t find what is on your website, it's failed. Your IA is actively getting in their way.
StubHub’s fix? Blame the seller... 🤯
Comments
Is it to push certain ticket types? To guide buyers toward higher-margin listings? Or is it just a lazy IA decision with a costly ripple effect?
– Buyers don’t see all their options.
– Sellers get penalized with less visibility.
– And the business potentially loses transactions altogether.
🚨 Now we’ve moved from an IA issue to a full-blown UX problem.