Let's talk in 2-3 years. PMI will open a new Zyn factory in Colorado later in the year, with a capacity of >400 million cans/yr, raising overall US production to more than a billion/yr. I am sure these will be sold exclusively to smokers who want to quit.
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We can both agree to HOPE my optimism is correct.
Gentleman's bet? A beer?
What if (hypothetically) the current ongoing decline in lung cancer and COPD incidence continues?
https://medium.com/@tchad49/is-it-time-to-de-demonize-this-drug-87bd969b91b9