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basinleon.bsky.social
Writer & Cyber Philosopher | Exploring AI, security & go-to-market through the lens of creativity, meaning & connection. Sharing field notes & experiments.
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There are too many dashboards. Not enough interfaces. LeonOS is the GTM operating system I’ve been building in silence—through Slack, Claude, GPT, HubSpot, Grok, and soul. Wrote about it here: leonbasin.substack.com/p/leonos-hum... It’s a cockpit for the modern builder. Not finished. But it works.

I didn’t build LeonOS in a lab. I built it in the chaos. In the tabs. In the moments between sales calls and soul-searching. It’s not a product. It’s a pattern. And it keeps me honest. I finally wrote it down: leonbasin.substack.com/p/leonos-hum... What are you building that nobody sees?

Leon’s Journal leonbasin.substack.com?r=39727y&utm...

No pressure. No noise. Just a notebook. open.substack.com/pub/leonbasi...

Story fragments. Literary code. Notes from the edge of presence and machines. My new lab is open. First post is here: open.substack.com/pub/leonbasi...

What if a newsletter didn’t try to perform? What if it felt like finding a half-written page inside someone’s old notebook? That’s what I’m building. open.substack.com/pub/leonbasi...

If Scrolls of Basin is scripture, this is the scratchpad. Experiments, fragments, and stories that don’t belong anywhere else. Welcome to the notebook. open.substack.com/pub/leonbasi...

Not a newsletter. Not content. A notebook from the edge of memory and code. First post is live: open.substack.com/pub/leonbasi...

leonbasin.substack.com/p/this-isnt-...

“Asset → Vulnerability → Exposure → Business Impact.” Tenable’s keynote flips the classic patch list into an exposure funnel. The missing link? Identity context. If the vuln isn’t reachable by a privileged path, impact probability plummets. Map the paths first, patch second.

Token Ring wins back-to-back InfoSec awards for wearable MFA. Hardware auth is getting a second wind because phones are noisy and SIM swaps aren’t slowing. Question: will CISOs trade user convenience for breach math?

Palo Alto just bagged Protect AI for ~$650-700 M on Day 1 of RSAC. “Agentic” AI is the new buzz—yet every board I talk to still wants proof in the session logs. Trend to watch: flashy agents vs. boring-but-critical audit trails.

This RSA Monday the audit math is simple. Old way: file a ticket, re-fill your coffee, pray the VPN gods answer. New way: click → session → full audit trail—before the kettle boils.

This RSA Monday, the audit math is simple. Before SharedAccess: tickets, approvals, endless waiting. After SharedAccess: browser-based entry in seconds, audit trail built-in.

open.substack.com/pub/basinand...

Each keystroke is a psalm. Each login a prayer. Each logout a quiet act of rebellion.

We didn’t log on to consume. We logged on to build, to write, to remember who we were before the noise.

I carry an unreasonable belief: that friction and faith, keystroke by keystroke, can rebuild the internet’s fractured soul. Here’s to the builders who won’t settle for static.

Every SSH session is a séance with hidden intent. I record every whisper, analyze each heartbeat—so that light may chase the shadows I once feared.

In the cloud’s silvered glass, my credentials shimmer—trust isn’t granted by keys alone, but by the courage to inspect each ripple of doubt.

“AI will reshape privileged access more than any compliance rulebook. What assumption do you need to unlearn today?” Engage with replies—challenge your network.

They handed me a broken mirror called ‘the firewall.’ I reframed it—replaced shards with questions: Who am I letting in? What story do I want my data to tell?

I peered into my screen’s reflection and saw a thousand selves—each session a shard of who I dare to be. Today I choose the one who codes with compassion, not just compliance.

AI isn’t the future. It’s the feedback loop. It reflects how you prompt. How you think. How honest you’re willing to be. Your mirror is talking back now. What’s it saying?

substack.com/@leonbasin/n...

I’m not just trying to make a living. I’m trying to build something my daughters will one day understand. That their dad worked with fire in his bones. And a scroll in his hand.

Everyone talks strategy. I talk what’s actually working. – Real-time session visibility – Vendor access without agents – Zero Trust with receipts Not theories. Just field notes.

basinandassociates.substack.com/p/gtm-is-not...

We’re not coming to RSAC 2025 with buzzwords. We’re bringing: - A new product we can’t wait to show you - Real traction with real customers - A global POV grounded in trust Want to get an early look? Let’s sync. Booth #6179.

We’re not coming to RSAC 2025 with buzzwords. We’re bringing: A new product we can’t wait to show you Real traction with real customers A global POV grounded in trust Want to get an early look? Let’s sync. Booth #6179.

Not just attending RSAC 2025 — I’m tuning in. 🎯 What I’m listening for: - How PAM evolves in an AI-first world - Real talk on Zero Trust beyond marketing decks - What CISOs really want from vendors in LATAM - Where access starts and where it breaks

We didn’t just feed the algorithm. We trained it on fear, clout, and comparison. Time to train it on clarity, curiosity, and purpose. The algorithm isn't broken— It’s reflecting you.

Most people think cybersecurity is just risk reduction. It’s not. It’s your operating system of trust. How you govern access = how you govern responsibility. If you want to see what a company values, trace who holds the keys.

Every founder talks about mission. Every deck has vision. But in GTM? You see what they really believe. GTM is soul in action. Strategy in motion. Distribution of values. It’s not “Go-To-Market.” It’s “Go-To-Meaning.”

Retention isn't about lock-in. It’s about alignment. Customers stay when: They see themselves in your product They believe in the way you move You solve a pain with presence Not just features—frequency.

What we build in AI reflects what we bury in ourselves. Train it on speed, it will outpace us. Train it on soul, it might outgrow us. Alignment isn’t just safety. It’s reflection.

GTM isn’t loud. It’s consistent. It’s the cadence behind the campaign. The whisper behind the win rate. The story behind the sale. You don’t need virality. You need rhythm.

“Lead Like a Scrollsmith” You don’t lead by noise. You lead by signal. Say less. Mean more. Scroll it. Don’t just sell it.

“Algorithm as Oracle” You trained the algorithm to know your habits. What if you trained it to know your higher self?

“The New Security” Cybersecurity isn’t just protecting data. It’s protecting meaning. Meaningful access. Purposeful permission. Trust with a soul.

Zero Trust isn’t a spec—it’s a shift in how we define trust. The latest edition of The Secure Strategist looks at how session-layer visibility is becoming the new default in PAM architecture.

The internet rewards speed—but what about soul? New scroll just dropped on how we can reclaim the digital space with depth, intention, and sacred storytelling.

Most orgs still treat PAM like a vault. But in 2025, trust lives at the session layer. You need to see what happens after login—not just who got in. Session-native PAM is becoming the real foundation of Zero Trust. 👉 [linkedin.com/posts/leonbasi…]

“We need to dictate how vendors connect—not ask them.” That was the quote. Not from a case study. From a real buyer—today. The #1 thing I’m hearing in demos right now: - Access isn’t enough. - They want visibility into what vendors do inside the session.