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jon.henshaw.me
Endlessly curious and an early adopter of promising things. Educated in psychology and human development. Prefers generative human intelligence. Creator of https://recollect.fyi notes app and founder of https://coywolf.com
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🚨 Loop WP, Issue 163 is out now! This week in my newsletter about WordPress - WordPress has a rare chance to reform Five for the Future. All contributions matter, "code" or not. The next six months are critical for real change. 👇

I've used @yoast.com for well over a decade, and it continues to play a critical role in how I technically optimize my sites for search engines. While I don't use or need all of its features, it still provides the ones I need most. coywolf.com/guides/yoast... #SEO #WordPress

Still kicking in, but: udm56.com For folks who want knowledge panels but no Google menus.

Your reminder that HTML is pretty awesome all on its lonesome. sans.style #WebDev #HTML

SEO updates you ✨NEED ✨ to know [9 June]: www.linkedin.com/posts/markse...

Don't sleep on #:~:text= tracking fragments These fragments give you a front-row seat to what Google thinks is the most relevant part of your content. www.searchengineworld.com/tracking-tex... #SEO #SearchMarketing #GoogleSearch #SERPs #RankTracking #SEOTips

A pleasant surprise that came with the FAIR initiative is the ability to bypass Gravatar and upload and serve profile images directly from your WordPress site. 🙌 I was told that @floridanorcross.bsky.social is to thank for that. 💪 coywolf.com/news/web-dev...

I love seeing @joost.blog's idea from last year come to fruition. I also like the surprise of them creating a decentralized alternative to Gravatar. 🙌

Been doing SEO 10+ years, and still absolutely love these A/B split tests that challenge SEO fundamentals "Does Changing an H2 to an H1 Improve Organic Traffic?" Click for results: www.searchpilot.com/resources/ca... via @searchpilot.bsky.social

Shopify notified customers using Linkpop that it was discontinuing its 'link in bio' service on July 7, 2025. coywolf.com/news/ecommer...

Why SEO for Google's AI experiences is still just SEO. coywolf.com/blog/inputs-... #SEO

A new WordPress AI Team has been created to explore and coordinate AI projects across the WordPress ecosystem. coywolf.com/news/web-dev... #AI #WordPress

A "getting fooled by the AI-hype" article touching on a general problem of not publishing findings when they were either wrong or just not strong. www.understandingai.org/p/i-got-fool... (graph shows the gap between published positive & negative findings + the lower # of negative-findings.)

While many SEOs attempt to rebrand SEO for AI and write verbosely about the complexities of how it works, optimizing for Google's AI experiences isn't much different from how effective SEO is done today. coywolf.com/news/seo/goo... #SEO

another banger of an article by ahrefs: ahrefs.com/blog/generat...

Using a virtual private network (VPN) at home will help protect your privacy from ISPs and ad trackers that fingerprint and target you online. coywolf.com/news/product... #Privacy

AI Mode is still considered experimental, and based on videos released during Google I/O 2025, Google could still ultimately strike the perfect balance for publishers, searchers, and themselves.

Searching tabs in the Chrome browser on desktop computers has been available for years, but it was hidden. Google added a dedicated button for Tab Search to the toolbar, which is now displayed by default for all users. coywolf.com/news/product...

#booksky

Two days from the one-year anniversary of @udm14.bsky.social. It remains one of the craziest things I’ve ever made.

"I absolutely am NOT lurking underneath the bathroom storage shelves to attack your ankles as you pass by, and frankly, I am offended that you would even suggest such a thing."

Must read analysis on the State of SEO in 2025. Glen shares trends and insights as the SEO industry navigate changes: - study of 35,000 websites found search drives 43.8% of their traffic, vs 0.1% for LLMs - 5 trillion searches are being made on Google each year (and growing)

@ernie.tedium.co's researching abilities astound me. What an interesting thread to read! Thanks!

Over the years, Google Search has changed the requirements for making videos eligible to be indexed and appear in search results. Here's everything you need to know to get your videos indexed. coywolf.com/news/seo/goo... #SEO #Video #Google

I updated my guide on how to add VideoObject Schema structured data in WordPress for videos hosted and served from Cloudflare Stream. coywolf.com/guides/add-v... #WordPress #Video

This was my project today. I was amazed at how well it worked. There was a lot of "trust the process" because the process has you make it worse before you make it better. This was the kit I used: www.amazon.com/dp/B001AIZ5H... #Cars #DIY

Marketers using Sparktoro for their audience research have a fresh redesign and several highly-requested features, including better visualizations, new audience-building tools, and improved data. coywolf.com/news/content... #SaaS #Marketing

Today is Orb release day! Orb is a new free app that continuously monitors the quality of your internet connections, from almost any platform or device. Get Orb now at orb.net!

It's an honour to be in #Chattanooga #Tennessee to help celebrate their wonderful achievement of becoming a #NationalParkCity and to give a massive congratulations to everyone involved.

My new favorite coffee mug, thanks to the amazing artist @surlyamy.bsky.social Check out her mugs here www.etsy.com/shop/RetroRa... and here www.etsy.com/shop/surly/?...

Worried about tariffs on tech? Buy used. tedium.co/2025/04/16/u... new @tedium.co

So, my latest commissioned search request comes from @fightwithknives.bsky.social, an expert on content strategy. She wants to know: “Is Noah Davis, a writer for a website called Web Designer Depot, a real person?”

Slow but steady progress. The ability to invite others to edit notes is what's next, which I'm excited to launch and use for myself.

In December, Google Chrome was updated to support the ::details-content pseudo-element, which enables incredible styling capabilities for the search engine-friendly Details Disclosure element. And now, as of March 31, Safari also supports it! www.coywolf.news/webdev/searc... #CSS #HTML #WebDev

So, the other day, Gumroad announced it was going “open source,” which got a lot of attention. That same day, @wired.com wrote a story about Gumroad’s founder, and his association with #DOGE, that perhaps didn’t have the same impact. Let’s fix that. tedium.co/2025/04/06/g... new @tedium.co

Wi-Fi is one of the great backward compatibility success stories

Preparing for the tomato warning.

This ’90s-esque social media site only works for three hours a day

"Sometimes SEOs come to us or like mention that they’ve added EEAT to their web pages. That’s not how it works. Sorry, you can’t sprinkle some experiences on your web pages. It’s like, that’s that doesn’t make any sense." #seo #thankyou #noduh

A weeks-long standoff between DOGE and the United States Institute of Peace has culminated with a federal judge ruling that DOGE can take over USIP’s $500M office building — for free. www.wired.com/story/judge-...