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markalves.com
Tab hoarder. Wrangler of GA4, dashboards, and SEO for nonprofits. Happily married with 3 sons. Overgrazer of ice cream, podcasts, and the Steelers.
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I’m team AEO/GEO is really SEO. Different engines and surfaces? Sure. Longer queries? Yep. Third-party endorsements? As always. The tools will change and so will how you apply the techniques. But we’re still trying to get a brand shown as what will satisfy a searcher’s intent.

Great interview with Bluesky's CEO on not downranking links and the future of social. Refreshing perspectives from a social platform leader. www.wired.com/story/big-in...

I asked AI tools to help me: “I heard someone mention HTPs or similar in reference to a medical audience. Any ideas?” 🥇 ChatGPT win this round with health technology professionals ❌ Google went with “https” ❌ Claude, Gemini, Nova, Grok offered heated tobacco products + other medical conditions

It’s May the 4th so of course we had to see The Empire Strikes Back

Fabulous #SEOweek presentation to help us focus on information retrieval rather than bickering over labels.

unfollowing everyone on linkedin except this guy

Our Holy Week tradition includes watching Jesus Christ Superstar. This year was the John Legend/NBC version. Might not be for everyone but works for us.

If every other service is adding AI then I guess AI will start adding other services

We are not posting exclusively on X, they said exclusively on X. Here are their social channels that don’t mention this. www.ssa.gov/socialmedia/

See your brand the way Google AI does. Brand perception mining through synthetic review sentiment analysis and keyword extraction. reviews.dejan.ai

I've just rambled a bit: "GEO, LEO and the Future of SEO" "There are a lot of buzzwords being pushed around in the digital marketing space right now. Some stemming from attempts at trying to understand what kind of changes the new waves of AI systems will bring..." pedrodias.net/seo/geo-leo-...

Good detective work so far by @simoncox.com on getting un-deindexed by Bing

Final Four delivers two amazing games! 🏀

Since January 2024, Wikimedia saw a 50% jump in bandwidth used for downloading multimedia content — largely from LLMs. Is it time for an LLM common crawl? diff.wikimedia.org/2025/04/01/h...

This is a test of 🦋’s new referrer. www.gmmb.com/blog/

Amii Freeman giving us another E to EEAT. Empathy is so important when we work on content and want to add more depth.