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polemicdigital.com
Specialised SEO and audience growth consultant for news publishers. Co-founder of the News & Editorial SEO Summit. Consulting: https://www.PolemicDigital.com Newsletter: https://www.SEOforGooglenews.com Event: https://NewsSEO.io
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Posts 24 Comments 26

Sounds like QDF misfiring and showing an outdated AIO rather than a Top Stories box.

submitted 1 day ago • 0 comments

No. No, we have not. This guy is fucking delusional.

submitted 2 days ago • 6 comments

It's official. AI Mode comes to GSC. Google just updated its docs. With AI Mode reporting, Google is not grouping all links together as a block. Each listing will have its own position. Then links within carousels and image packs within AI mode will be grouped together (like they would normally).

submitted 4 days ago • 2 comments

Had a great chat with @aleyda.bsky.social as part of her weekly #SEOFOMO roundup of the latest happenings in SEO and AI: www.youtube.com/watch?v=43-6...

submitted 3 days ago • 0 comments

Optimizing sites for embeddings is *literally* keywords stuffing. #seo #aio #aeo #geo #eieio

submitted 3 days ago • 5 comments

Considering TikTok’s vulnerability to political disinformation campaigns - esp from Russia (see recent Romanian and Polish elections) - this is extremely worrying.

submitted 3 days ago • 1 comment

Our Digital News Report 2025 is out! 📊48 markets 🌏Almost 100K respondents 📰Key headline: Audiences lean into video news and influencers, raising misinformation concerns and new dilemmas for publishers 📱Explore now buff.ly/xLP67Tg 🧵Findings in thread #DNR25

submitted 3 days ago • 1 comment

Good BBC article on the future of AI and Google. Extra good because it quotes me. Extra extra good because it links to my site. Extra extra extra good that it’s a followed link. www.bbc.co.uk/future/artic...

submitted 7 days ago • 1 comment

“May you live in interesting times.” Actually no, I want to live in boring-ass times. Less interestingness please. Make life dull again!

submitted 7 days ago • 4 comments

Do users really show higher intent when they click through from an LLM to a website? Spoiler: No. LLM traffic converts at similar rates as Google organic traffic. But LLMs send a lot less traffic to sites as a percentage of usage... salt.agency/blog/do-user...

submitted 7 days ago • 0 comments

AI Platform Citation Patterns: How ChatGPT, Google AI Overviews, and Perplexity Source Information www.tryprofound.com/blog/ai-plat...

submitted 7 days ago • 0 comments

Say goodbye to these rich result types. Google is dropping support for the structured data -> Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement, and Vehicle Listing will no longer show rich results in the Google Search results. #google #seo

submitted 8 days ago • 1 comment

Love this latest from @harrycb23.bsky.social about what AI Mode mean for publishers and what they can do next: leadershipinseo.substack.com/p/so-what-th...

submitted 8 days ago • 0 comments

Barry Adams has strong views on LLM hallucinations and what the industry needs to understand about AI's limitations. “They’re not intelligent. They’re just very advanced word predictors” I spoke to him for IMHO in the latest episode – link in the comments to watch now 👇

submitted 8 days ago • 2 comments

The lovely folks at @sejournal.bsky.social are now republishing my newsletters on their site, starting with my latest in which I ponder Google's AI Mode and how publishers can prepare for a potential traffic apocalypse: www.searchenginejournal.com/google-ai-mo...

submitted 9 days ago • 0 comments

Absolutely nobody saw this coming from a fucking mile away… “Across the world, people say their loved ones are developing intense obsessions with ChatGPT and spiraling into severe mental health crises.” futurism.com/chatgpt-ment...

submitted 10 days ago • 0 comments

Marketers who are proclaiming AI as a tool to replace marketers might not realise that AI will only replace shitty marketers... and if they believe AI can do a better job at marketing than they can themselves, it means they're one of those shitty marketers.

submitted 10 days ago • 1 comment

Working on headlines for Google #Discover? That might be pointless if this rolls out -> Google Discover builds on latest redesign with showing article previews over headlines "What might look like AI at first glance is actually the first paragraph of the post." 9to5google.com/2025/06/10/g... #seo

submitted 10 days ago • 1 comment

Watching a YouTube video of Adam Richman visiting sandwich places in NYC and practically crying at one particular life-affirming moment. Makes you realise that most people are inherently kind and just want a better life for themselves and their family.

submitted 10 days ago • 1 comment

📣 BRAND SEO WEBINAR! sitebulb.com/resources/guid... Join @jojofurnival.bsky.social for a panel discussion with @danielfoleycarter.bsky.social , Chima Mmeje & @dixonjones.bsky.social exploring the growing importance of brand in an era increasingly dominated by AI-driven search. Sign up NOW!

submitted 10 days ago • 1 comment

Google's AI Mode has been around for a few weeks now. I have some initial thoughts. www.seoforgooglenews.com/p/initial-th...

submitted 11 days ago • 1 comment

Google Search Console Discover report flatlining starting June 5th, I assume this is a reporting bug - cc @johnmu.com www.seroundtable.com/google-searc... #googlesearchconsole #googlediscover #google #googlenews

submitted 12 days ago • 2 comments

Interesting research from Apple showing that LLM ‘reasoning models’ don’t actually reason and lose their logic with more complex tasks. machinelearning.apple.com/research/ill...

submitted 13 days ago • 2 comments

Google trying to boost low AI Mode usage with deceptive design patterns… How far they have fallen.

submitted 13 days ago • 1 comment