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sparklypinchy.bsky.social
Who’s afraid of little old me… Award-winning PR & comms journalist, global head of features and EMEA news at PRovoke Media. PRCA Fellow. London. Excitable. Swiftie. ❤️🥂 Insta @sparklypinchyy
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Loving that I’d never heard of this tiny Welsh festival til silly Coachella sent a legal letter demanding it change its name from Cowchella.The cost of reprinting the original marketing stuff will no doubt be covered by ticket sales: earned media coverage = awareness. www.bbc.co.uk/news/article...

Wrote a thing for @provokemedia.com about why Taylor Swift getting the rights back to her back catalogue is a brilliant case study in brand reputation management. www.provokemedia.com/latest/artic...

Much better than a MAGA cap #TACO

We have exciting plans for Cannes Lions this year at @provokemedia.com, with our biggest-ever team on the Croisette doing cool roundtables, podcast and other stuff with great PR agency partners - let me know if I'll see you there! www.provokemedia.com/latest/artic...

OMG TAYLOR GOT HER MUSIC BACK!!! www.taylorswift.com

Fuck off, chinless Temu Trump. Men don’t get a say in this and Project 25 will never apply in the UK.

Is anyone else just EXHAUSTED with, like, everything? I know this isn’t profound, original or insightful but… it’s a lot, isn’t it?

Any other Taylor Swift clowns on here hoping she’s an actual Mastermind and will be announcing RepTV at the AMAs tonight?! (I know Threads is the place for this btw 🤡)

Trump disses Taylor Swift and then her new version of ‘Look What You Made Me Do’ appears on The Handmaid’s Tale. She’s a mastermind… (And Reputation TV is obviously on its way! 🤡) www.hollywoodreporter.com/news/music-n...

#SAUNA! (Please god let me not be the only Eurovision fan here…)

Truly, The Smallest Man Who Ever Lived 🍊

I mean, I would be equally aggrieved if @coreydu.bsky.social didn’t recognise me at a PR awards do 😉

FFS. Setting aside my “disappointment” at Labour’s Reform-placating immigration strategy, the comms and speech-writing team are obviously a bit shit.

I’m not into religion of any kind but I kinda like that Pope Leo has been trashing JD Vance on X. Global leadership isn’t just about politicians.

More crisis management content in @provokemedia.com - my analysis of how Marks & Spencer is faring so far in its reponse to the ongoing cyber attack: www.provokemedia.com/latest/artic...

As brands everywhere are in perma-crisis mode, we've published our first @provokemedia.com quarterly crisis management review (our annual one was getting a bit unwieldy...), with 14 case studies featuring Tesla, American Airlines, Samsung, Kraft Heinz, Coca-Cola, Meta and more.

RIP satire.

A real life The Last of Us but with snakes rather than cordycep zombies! 🐍

In non-political news, I captured my cats in Portrait Mode, as the queens deserve. I present Betty, aged 13 (the goodest orange girl), and forest cat Pluto, nearly 3 (absolute floofy menace).

May Carney's win in Canada be the start of a global backlash against fascist populism, now we know (again...) what it looks like in the West. 🇨🇦 www.bbc.co.uk/news/article...

This is a completely brilliant piece by the boss @provokepaul.bsky.social on companies abandoning DEI (including, if you’re in the creative industry, WPP.)

This is one definition of ‘fuck around and find out’. Even a billionaire narc can’t get everything he wants. www.bbc.co.uk/news/article...

NEW: CBP has broad authority to search your devices at the US border. Here’s some steps you can take to protect yourself and your digital life. @lhn.bsky.social and @mattburgess1.bsky.social report www.wired.com/story/how-to...

I’ve thought about this Katy Perry in space thing a lot. And aside from the general weirdness and all the political and environmental stuff, as a GenX. I can’t get away from

Ideas…

All the pix of the #handsoff protests across the US today have warmed my cold and cynical British/Polish heart. Thank you, from the rest of the world ❤️🤍💙

Bloody hell. I wonder if any journalists will boycott the dinner?

So what’s the endgame? Does anyone know why the goal is just global chaos? Genuinely, I can’t figure it out. Am I just being stupid?

Not enough emojis for this grimness 🤢😵‍💫😱🤯

Moxie throws shade, becomes the new gen of tech leadership, and rewrites the crisis comms playbook. Good boy (so far…)

Don’t ever call me “hun”.

Yeah don’t restore the haunted doll, guys #TheRepairShop

“But Her Emails!” This lot of donkeys, srsly.

Everyone needs to read this. I’m more anxious about travelling to the US with my weird Eastern European name than anywhere else on earth right now. www.theguardian.com/us-news/2025...

Thank you Scott for everything 💛 And welcome Jon, we're excited to have you join us at @bursonglobal.bsky.social! (via @provokemedia.com @sparklypinchy.bsky.social) www.provokemedia.com/latest/artic...

This is perfection. 🕰️

Comcast, Anheuser-Busch, Diageo and Benefit Cosmetics have backed out of supporting SF Pride citing “financial restraints”. I call bullshit. Do better, corporate America.

OK guys which PR/social agency has gone ahead with the #RIPeach ‘Rest in Peach’ stunt announcing the death of Peach Lipton Ice Tea?! Clever but also I have an 18yo in genuine distress and have reassured her one of my people ‘had an idea’. Fess up and all will be forgiven. 🍑

My soft Southern fam support a variety of football teams, none of them Newcastle, but are united on the group chat at our delight that the magpies won the Carabao Cup, after 70 years without a trophy! Up the Toon! 🏆🖤🤍