"American transit passenger surveys have found that improving service quality—not lowering fares—is the best way to boost rider welfare and attract those who would otherwise drive. That seems to be the case in Tallinn, too."
Reposted from Brian NEO
Tallinn, Estonia has offered fare-free transit for a decade.

It has accomplished basically nothing.

From @davidzipper.bsky.social in @fastcompany.com www.fastcompany.com/90968891/est...

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