I wrote about the X-odus, the rise of Bluesky and how brands should navigate the muddy waters of social media in the near future: btnhl.com/48MWEIN Let me know what you think! - ThreadSky

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nica.bsky.social • 109 days ago

I wrote about the X-odus, the rise of Bluesky and how brands should navigate the muddy waters of social media in the near future: https://btnhl.com/48MWEIN

Let me know what you think!

Comments

jim.chat•108 days ago

Looks great. Gonna re-read more carefully at desk.

The FT link (which I can’t read) — which brands are thinking of coming back!? Do you mind saying?

nica.bsky.social•108 days ago

Some that have been mentioned include IBM, Disney and WBD - I’d imagine a lot of US-based brands will try to incur favour.

jim.chat•108 days ago

Thanks. I'll see if I can find a good way to read the article.

Our analysis throws some interesting results on those brands ( https://nourished.news/article/f3dcqfcvnpwmhoxi ) ... that they're characterised far below the norm (excepting Sequoia, presumably different context).

Anyhoo - thanks!

nica.bsky.social•108 days ago

Fascinating stuff, but not particularly surprising I think…

jim.chat•108 days ago

.. no - I'm not claiming to have uncovered anything. Others have. Particularly Alex Stewart (the information gerrymandering stuff)... I'm basically his creepy nerd superfan at this point! 🫣 😆

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