Behavioural science can help frame messages in a way that addresses behaviour change, including beliefs about the consequences of not taking climate action. But we also know that communication alone has its limits, and other areas must be targeted to increase the likelihood of behaviour change. 🌐
Reposted from
Danielle Goldwert
New paper!
Across two large experiments (6,000+ participants globally), we found no evidence that subtle differences in climate change terminology influence willingness to take climate action.
www.sciencedirect.com/science/arti...
Across two large experiments (6,000+ participants globally), we found no evidence that subtle differences in climate change terminology influence willingness to take climate action.
www.sciencedirect.com/science/arti...
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