Have you noticed how awful shopping in brick-and-mortar stores has become? Shelves are empty at pharmacies. At Target, many items are locked behind cases, requiring an employee just to browse. It's frustrating—but have you wondered why this is happening?
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Comments
"Special crossovers sell more issues? Let's do them as often as possible"
"We can publish variant covers and people will buy each version? Let's publish 6 versions of each issue!"
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👟 Nike spammed the market with too many retro sneakers.
👕 Gap fell behind on trends it used to set.
📉 Barnes & Noble lost $1B betting on the Nook e-reader.
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Walgreens. They locked up huge swaths of inventory to combat theft. But guess what? It backfired. Fewer customers wanted to shop there, and Walgreens' own CEO admitted it hurt sales.
"When you lock things up, you don’t sell as many of them." —Tim Wentworth
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