I've conducted a pricing A/B test using @RevenueCat Experiments.
I compared the regular price with a 1.5x increase. I offer monthly, yearly, and lifetime options.
More in comments 👇
#buildinpublic #iosdev #mobiledev #indiedev
I compared the regular price with a 1.5x increase. I offer monthly, yearly, and lifetime options.
More in comments 👇
#buildinpublic #iosdev #mobiledev #indiedev
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Comments
trial -> paid is around 35%
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Waiting for an update on the new one with the same lifetime price 👀
I hope it will bring more revenue from subscriptions without hurting lifetime sales. It might even increase lifetime sales as it looks like a better offer than yearly.
You could still try to increase the lifetime option, but maybe by 1.3 instead of 1.5
- Conversion to paying customers was lower for increased prices.
- Total subscription revenue was higher with increased prices.
- There were no lifetime purchases at increased prices, resulting in lower total revenue. This also means the LTV was lower.