Study sees fan base diversity & “While tech-savvy fans consume all sports, those who follow women’s sports more closely spend more time exploring the world around the athletes as opposed to die-hard fans of men’s sports who focus on debates over stats and performance.“ - Sportico on HS&E study

Reposted from Sportico

Horizon Sports & Experiences hopes that its new study, “The Women’s Sports Opportunity,” speaks to brand managers about how to engage new fandom.

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