DC historically acts as if the season sneaks up on their marketing dept.

Dormant all winter then flood the area with 100 different messages two weeks before kickoff.

No clear vision. No branding.
Reposted from Steven Goff
With strong turnouts expected today in Portland and Carson, D.C. United will finish MLS opening weekend with the smallest announced attendance among 15 matches (16,655).

Temperature a factor — most cold-weather teams did not have to host — but also sign of weak marketing and low enthusiasm.

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