Per 6Sense, buyers know 4 out of 5 vendors on Day 1.
So why are we all focusing all our efforts on chasing the small 5% in-market buyers?
We need to shift the focus and the discussion to what marketing is meant to do: build future pipeline.
So why are we all focusing all our efforts on chasing the small 5% in-market buyers?
We need to shift the focus and the discussion to what marketing is meant to do: build future pipeline.
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