This seems a misdiagnosis. Right wing social media echo chambers, like Gab, Parler or Truth Social, don't seem to have had any political benefit.

Rather it was an increased ability to flood the zone of contested media spaces, with non-fellow travel audiences, which seems to have been effective.
One thing I find interesting about the echo chamber complaint is that an echo chamber just won a presidential election.

Put aside the convo of whether it’s “good” or “bad” for a moment. The far right has devoted enormous resources + time to building echo chambers & loathes spaces they don’t control

Comments