An interesting article in @prmoment.bsky.social
For as long as I’ve worked in PR there has been a debate about data, measurement and evaluation. I have always favoured measuring outcomes, not outputs, but all insight has its place.
https://www.prmoment.com/pr-insight/is-pr-data-deficient
For as long as I’ve worked in PR there has been a debate about data, measurement and evaluation. I have always favoured measuring outcomes, not outputs, but all insight has its place.
https://www.prmoment.com/pr-insight/is-pr-data-deficient
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